StoryRail · The team behind your rails
Meet your team
A clinician, an engineer, a brand strategist and a dedicated development studio, all on one track for you.
What we shareAll in service of giving you back your time
- Heard first
- Simple by design
- Built to last
- Yours to own
Dr. Sophie Lorn-CliffordND, IFMCP
Clinician strategist · Clinical lead
Your main point of contact
A functional medicine doctor with more than a decade in practice, Sophie knows firsthand what it takes to run a practice and a business at the same time. Having built clinical operations from the ground up, she understands the workflows, platforms and patient experience clinicians need to grow without burning out. She speaks your language and turns the friction in your day into a clear plan. With every client, she listens first, so every system is built around how you actually practice.
Highlights
- Lead medical advisor for OWN IT Coaching, an Inc. 5000 company, where she architected its clinical operations from the ground up
- Integrated its practice management, supplement dispensing and lab platforms, and introduced custom functional testing and personalized formulations
- Organizes OWN IT's clinical workflows, leads its medical advisors and guides its coaches
- Founder of LiveWHOLE and creator of its Thrive Integrated Health Model; co-founder of a real estate investing business
- Doctorate, Bastyr University; two-year residency, TrueNorth Health Center; Biology and Human Development, University of Texas at Austin
- Clinical focus in digestive health, hormones, autoimmune conditions, cardiovascular health and longevity
Derek CliffordMBE, PMP
Founder · Systems architect
A chemical engineer turned program manager turned systems architect, Derek has spent more than ten years delivering energy and utility infrastructure programs where reliability isn't optional. He began as a process engineer designing gas turbine power systems and went on to run large programs for utility and energy clients. With every client, he maps each decision point and handoff so the business runs smoothly and gives them back their time.
More at derekclifford.comHighlights
- Led $85M+ in utility gas transmission and electrical projects, delivering 11 concurrent projects with 99%+ on-time performance
- Owned an $11M annual portfolio for Fortune 500 energy clients, running at 129% of target as the highest-performing program in his organization
- Built an enterprise AI Center of Excellence from concept, achieving 90% productivity gains in proposals and project documentation
- Master of Business Engineering (MBE), Steinbeis University Berlin; PMP; B.S. in Chemical Engineering, Computer Science and Economics, Colorado School of Mines; DAAD Young Ambassador
- Built and managed a real estate portfolio, wrote a book on part-time investing and hosted 170+ episodes of the 3 Degrees of Freedom podcast
Chris LornBrand strategist
Brand and positioning
Chris brings 15+ years of brand, digital and analytics strategy and serves as a senior director of strategy at a global technology services firm. He has helped multinational companies build and grow their brand and digital marketing practices, earning recognition as one of the most promising marketers of his generation. With every client, he brings the same strategic thinking used for global brands, so the right clients recognize your value at first glance.
Highlights
- Columbia University alumnus
- Forbes 30 Under 30, Marketing and Advertising
- Direct Marketing Network 40 Under 40
- iMedia 25 Marketers to Watch
- Strategy for global consumer, technology, hospitality and food brands
- Strategy leadership at global technology services firms; previously directed brand, media, marketing and analytics strategy at a digital services firm
- Launched the US chapter of TABLE FOR TWO, a nonprofit tackling obesity and malnutrition
Our development studioBuild partner
Build · Apps and integrations
A US software studio that designs and builds mobile apps, websites, platforms and AI features under one roof. Because one team connects design with engineering, nothing gets lost between the idea and the finished build. With every client, they build with clarity, craft and care, so every tool is easy to use and truly yours.
Highlights
- A healthcare and wellness portfolio, including a doctor's chart companion, an AI wellness platform and a white-label wellness platform
- Builds iOS and Android apps, websites, payments, subscriptions, AI features and back-end data systems
- Creates custom Notion workspaces that AI agents can work inside
- A team that pairs a founder who has built businesses from the ground up with a financial economist who builds products by directing AI agents alongside engineers, and a computer science graduate focused on clear, useful software
Start with a free exploration call.
A free call. A clear answer on fit.